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AP – Marketing Manager, Lead

Job Description:

  • Develop and own the overall digital marketing strategy to support brand growth and lead generation goals.
  • Lead, manage, and optimize multi-channel marketing campaigns across social media, email, search engines, and paid advertising platforms.
  • Oversee SEO, SEM, and PPC strategies to improve online visibility, traffic, and conversion rates.
  • Manage and guide social media strategy, content calendars, and brand messaging.
  • Analyze campaign performance, website traffic, and key metrics, using insights to continuously optimize marketing efforts.
  • Collaborate closely with design, content, and sales teams to ensure cohesive branding and messaging.
  • Manage email marketing strategies, automation workflows, and CRM integrations.
  • Plan, manage, and optimize paid advertising budgets across platforms such as Google , Facebook , and LinkedIn .
  • Monitor competitor activity, market trends, and customer insights to identify growth opportunities.
  • Stay up to date with digital marketing trends, tools, and best practices, recommending improvements where needed.
  • Provide guidance, direction, and mentorship to junior marketing team members or external partners, as required.

Requirements:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
  • 2–5+ years of experience in digital marketing, with proven experience in a Marketing Manager or Lead role.
  • Must have experience in digital marketing within the Australian mortgage, finance, or closely related industry.
  • Strong expertise in SEO, SEM, PPC, email marketing, and social media marketing.
  • Hands-on experience with digital marketing tools such as Google Analytics, Google , Facebook Business Manager, and similar platforms.
  • Strong leadership, project management, and decision-making skills.
  • Highly analytical, with the ability to translate data into actionable marketing strategies.
  • Excellent communication and cross-functional collaboration skills.
  • Experience with CRM tools and marketing automation platforms is a plus.
  • Portfolio is required.

Benefits:

  • Competitive salary based on experience and skill set
  • 100% remote role — work from home anywhere in the Philippines
  • Paid local holidays aligned with the Australian business calendar
  • Opportunities for training and professional growth
  • Work directly with a supportive Australian team — no agency middleman
  • Long-term engagement with a stable and growing business
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