Lead Digital Events Manager

Job Description:

• Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio, including webinars, virtual experiences, on-demand sessions, and digital event activations
• Work cross-functionally across regions to support in-region execution of the digital events portfolio
• Design audience segmentation, format strategy, and content programming across enterprise buyer personas and go-to-market priorities
• Build repeatable frameworks and playbooks for consistent, scalable execution
• Lead vendor and platform relationships for webinar platforms, virtual event tools, and production partners
• Integrate AI into digital event workflows, including personalization, content acceleration, follow-up automation, and performance analysis
• Own a pipeline target tied to the digital events portfolio
• Align digital event programming to Workiva's demand priorities
• Partner with Field Marketing and Campaign Managers to integrate digital events into broader go-to-market motions
• Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence
• Apply attribution frameworks to understand channel contribution
• Drive channel efficiency improvements
• Use data to make evidence-backed recommendations to leadership

Requirements:

• 8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles
• Bachelor's Degree
• Experience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas
• Background in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline
• Hands-on use of AI tools to support content creation, personalization, or event performance analysis
• Ability to influence sales teams on follow-up and pipeline conversion without direct authority
• Demonstrated ownership of a digital events or webinar program with direct pipeline accountability
• Experience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events
• Working knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model
• Proficiency with webinar and virtual event platforms, such as ON24, Zoom Events, and Goldcast
• Proficiency with marketing automation and CRM systems, such as Marketo and Salesforce
• Proven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders
• Strong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners

Benefits:

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match
• Comprehensive employee benefits package
• Flexible work location: office or remotely from any location within the employee's country of employment
• Reasonable accommodations for applicants with disabilities