Home / Performance Marketing Specialist (Google , Meta) – ukjobstoday.rozgarportal

Performance Marketing Specialist (Google , Meta)

Job Description:

About OSdire:

Osdire is an innovative online marketplace connecting freelancers (e.g., designers, developers) with businesses, offering a user-friendly alternative to platforms like Fiverr. With a talented team of developers and designers, we’re preparing to launch by 1st of December 2025 and are seeking a skilled Digital Marketing Specialist to drive traffic and user acquisition through PPC and SEO.

Role Overview:

As the Digital Marketing Specialist (PPC and SEO), you will be responsible for driving traffic and conversions to Osdire through paid search campaigns (e.g., Google ) and organic search optimisation. Reporting to the Marketing Manager, you’ll collaborate with the Social Media/Content Marketer, Email Marketing Specialist, and our development/design teams to ensure campaigns align with Osdire’s brand and launch goals. Your expertise will help attract freelancers and buyers to create a vibrant marketplace.

Key Responsibilities:

  • Plan and execute PPC campaigns (e.g., Google ) targeting keywords like “freelance services UK” and “hire freelancers online” to drive immediate traffic and sign-ups.
  • Create compelling ad copy and optimise landing pages (with our UX/UI team) to maximise click-through and conversion rates.
  • Implement retargeting campaigns to re-engage visitors who don’t convert.
  • Conduct keyword research and optimise Osdire’s website for SEO, including on-page elements (meta tags, headers) and content structure.
  • Develop a backlink strategy to boost domain authority, targeting freelancing/tech blogs or directories.
  • Track and analyse campaign performance using tools like Google Analytics and SEMrush, reporting weekly to the Marketing Manager.
  • Optimise campaigns based on data (e.g., adjust bids, refine keywords) to improve metrics like cost per acquisition and organic traffic growth.
  • Collaborate with the Social Media/Content Marketer to align PPC with social campaigns and with the Email Marketing Specialist to funnel le into email campaigns.
  • Work with our Laravel, Vue.js, Flutter, and UX/UI teams to ensure landing pages and platform features support SEO and PPC goals.

Qualifications:

  • 3–5 years of experience in PPC and SEO, ideally in tech startups or e-commerce/marketplace platforms.
  • Proven success managing Google campaigns and optimising websites for organic search.
  • Proficiency in tools like Google , Google Analytics, Search Console, SEMrush, or Ahrefs.
  • Strong analytical skills to interpret data and optimise campaign performance.
  • Ability to create compelling ad copy and understand landing page optimisation.
  • Experience working in fast-paced environments with tight deadlines.
  • UK-based or authorised to work in the UK.

Preferred Skills:

  • Google certification or equivalent.
  • Experience with two-sided marketplaces or freelance platforms.
  • Familiarity with retargeting and A/B testing for conversions.

Why Join Osdire?

Join a dynamic startup revolutionising the freelance marketplace. Drive a high-impact launch, collaborate with a talented development team, and shape Osdire’s growth from day one. This is an exciting opportunity to make a tangible impact in a short timeframe.

How to Apply

Please submit your CV along with a portfolio or examples of previous work that demonstrate measurable results.

Interview Process

The process includes a 60-minute digital assessment focused on SEO and digital marketing principles.

Job Types: Full-time, Permanent

Ability to commute/relocate:

  • Liverpool L3: reliably commute or plan to relocate before starting work (required)
  • Do you require sponsorship? please provide details if applicable
Share Share
Apply Now →