Sales nd Market Research Analyst

Sales Development Representative (SDR) – GTM, Business Development & Business Analysis

Location: Remote (India-based)

Shift: Hybrid/Overlap for Canadian EST

Role Type: Strategic Growth, Business Analysis & Data Analytics

Role Purpose

Act as the analytical and data engine for the sales and leadership teams, identifying market opportunities, analyzing business requirements, and optimizing the Go-To-Market (GTM) funnel across different business verticals and geographies.

Key Responsibilities

• Market Intelligence: Monitor market movements to identify upcoming opportunities in existing industry and upcoming venues.
• Competitor Benchmarking: Perform qualitative and quantitative analysis of competitors to refine ConceptDash's pricing and competitive strategies to differentiate.
• GTM Development: Assist in defining ideal customer profiles (ICPs) and personas for new service lines.
• CRM & Pipeline Management: Lead CRM data hygiene (Salesforce/HubSpot), tracking lead velocity, conversion rates, and sales forecasts.
• Sales Enablement: Draft technical proposals and "what-if" financial scenarios to support business cases for high-stakes infrastructure bids.
• Stakeholder Liaison: Bridge the gap between India-based technical teams and International based practice leaders to ensure organizational alignment.
• Cold Calling: Maintaining the bridge by getting in touch with the clients through calls, emails and other outreaching methods.
• Requirements Gathering & Analysis: Elicit, document, and validate business requirements from sales, leadership, and client stakeholders; translate them into clear functional specifications and user stories.
• Process Mapping & Optimization: Map current-state (as-is) and future-state (to-be) sales and GTM processes; identify bottlenecks and recommend workflow improvements.
• Business Case & Gap Analysis: Conduct gap analyses, feasibility studies, and cost-benefit assessments to support go/no-go decisions on new markets and service lines.
• Reporting & Insights: Build dashboards and executive-ready reports; convert raw data into actionable insights and recommendations for leadership.
• Documentation: Maintain BRDs, SOPs, and process documentation to ensure knowledge continuity across teams and geographies.

Requirements & Skills

• Education: Bachelor's degree in Engineering, Business, or Analytics; certifications in data analytics or business analysis (e.g., ECBA, CBAP, CCBA, Google Data Analytics) will be a plus.
• Experience: 2-3 years of experience in business and data analytics, business analysis, sales operations, or management consulting. Open for freshers with zeal to excel in data analytics field.
• Technical Skills: Mastery of Excel (advanced modelling), SQL, and BI tools like Power BI or Tableau.
• Business Analysis Skills: Requirements elicitation and documentation (BRD/FRD, user stories), process modelling (BPMN, flowcharts, Visio/Lucidchart), gap and root-cause analysis, and stakeholder management.
• Analytical Toolkit: Working knowledge of SWOT, cost-benefit analysis, KPI definition, and A/B or scenario testing to support data-driven decisions.
• Agile & Project Awareness: Familiarity with Agile/Scrum ceremonies, backlog grooming, and tools like Jira, Confluence, or Asana.
• Communication: Exceptional English verbal and written skills, with the ability to simplify complex data for executive presentations.
• Adaptability: Proven ability to work independently in a fast-paced, remote environment on international timelines.